Expert Meeting at the World Bank

We were invited to the Gamification for Financial Inclusion Expert Meeting hosted by CGAP (the Consultative Group to Assist the Poor) at the World Bank to participate in a day of discussions and workshops concerning how game design might empower low-income customers in order to enhance financial inclusion in emerging economies. As a part of our collaboration, we wrote about how we're using games to teach financial capability at MindBlown Labs, and what we've learned along the way.

The human brain is programmed to detect patterns, but often perceives finances as too dense or tangled to sort. Because they seem incomprehensible, finances are labeled as boring, and positive financial decisions remain difficult to teach via traditional methods.

In contrast, when our brain sees a pattern that’s actually digestible, it seizes the opportunity to learn, quickly starts to make connections between concepts, and paints the shapes of new knowledge through the growth of neurons. This whole process is exciting and empowering and fun. These are the experiences that change the way people behave and push them to keep learning more.